Search engine optimization helps build the ranking of a website when popular search engines are indexing its pages. Search engines index web pages fairly frequently. The frequency of indexing is greater for web pages where there is a lot of activity. Optimizing a website so that the various search engines will is one of the first steps to get a website pushed up on the search result pages. Once that is done, the website must be recognized and receive a good ranking from the search engines to appear on the top of the search lists and subsequently attract more internet traffic. Backlinks are an important factor in getting a website ranked.
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